Consumer Spending Potential Demographics Terms and Categories

Consumer Spending Potential Dictionary

Shown below are the merchanidise line categories for the Consumer Spending Potential Database. The composition of retail and other expenditure items for those categories is shown next on the page.

Consumer Spending: Categories

Food at Home

  • cereal and bakery
  • meat, poultry, fish, eggs, dairy
  • fruit and vegetables
  • other food at home

Food Away from Home

  • Breakfast
  • Lunch
  • Dinner
  • Snacks and non-alcoholic beverages

Alchoholic Beverages

Tobacco Products

Housing expenditures

  • Total Housing
  • Housing Shelter
  • Mortgage interest/charges
  • Property taxes
  • Maintenance, repairs, insurance, other expenses
  • Rental dwelling costs
  • Other lodging
  • Shelter: owned dwellings
  • Mortgage interest/charges
  • Property taxes
  • Maintenance, repairs, insurance, other expenses
  • Shelter: rented dwellings
  • Housing: utilities/fuels/public services
  • Natural gas
  • Electricity
  • Oil, other heating fuels
  • Water, sewer, refuse
  • Telephone services
  • Housing: household operations
  • Personal domestic services
  • Other household expenses
  • Housing home and garden supplies
  • Laundry, cleaning supplies
  • Other household/garden products
  • Postage, stationery supplies
  • Furnishings and equipment

  • Housing furnishings/equipment
  • Household textiles
  • Furniture
  • Floor coverings
  • Major appliances
  • Small appliances, miscellaneous wares
  • Miscellaneous household equipment
  • Apparel and Services

  • Total apparel and services
  • Men, 16+ yrs
  • Boys, 2 to 15 yrs
  • Women, 16+ yrs
  • Girls, 2 to 15 yrs
  • Children under 2
  • Footwear
  • Other apparel products/services
  • Transportation

  • Total transportation
  • Transport vehicle purchases
  • Cars/trucks, new
  • Cars/trucks, used
  • Other vehicles
  • Transport gas and motor oil
  • Transport other vehicle expenses
  • Vehicle finance charges
  • Vehicle insurance
  • Vehicle rent, lease, license, etc
  • Vehicle maintain/repair
  • Transport public transport
  • Healthcare

  • Total healthcare
  • Health insurance
  • Medical services
  • Drugs
  • Medical supplies
  • Entertainment

  • Total entertainment
  • Fees and admissions
  • TV, radio, sound equipment
  • Pets, toys, play equipment
  • Other entertainment
  • Total personal care products and services
  • Total reading materials
  • Total education
  • Total miscellaneous services
  • Total cash contributions
  • Personal insurance and pensions

  • Total personal insurance, pensions
  • Personal insurance
  • Pensions, retirement funds
 

Consumer Spending: Merchandise Lines

Food at Home

Cereal and Bakery

Cereal Products

The Cereal category includes:

  • Flour
  • Prepared flour mixes
  • Cereal
  • Rice
  • Pasta (dry) and cornmeal

Bakery

The Frozen Bakery category includes: frozen and refrigerated bakery products

The Fresh Bakery category includes:

  • White bread
  • Bread other than white
  • Fresh biscuits, rolls, and muffins
  • Cakes and cupcakes
  • Doughnuts, sweetrolls, and coffecake
  • Fresh pies, tarts, and turnovers

The Packaged Bakery category includes:

  • Cookies
  • Crackers
  • Bread and cracker products

Meat, Poultry, Fish, Eggs, Dairy

Meat includes beef, pork, and lamb, as below.

Dairy includes fresh milk, butter and cheese, as below

Beef

The Beef category includes:

  • Ground beef (excluding canned)
  • Chuck roast
  • Round roast
  • Other roast
  • Round steak
  • Sirloin steak
  • Other steak
  • Other beef (excluding canned)

Pork

The Pork category includes:

  • Bacon
  • Pork chops
  • Ham (excluding canned)
  • Other pork
  • Pork sausage
  • Canned ham

Lamb

The Lamb category includes:

  • Lamb and organ meats
  • Mutton, goat, and game

Poultry

The Poultry category includes:

  • Fresh whole chicken
  • Fresh or frozen chicken parts
  • Other poultry

Fish and Seafood

The Fish and Seafood category includes:

  • Canned fish and seafood
  • Fresh and frozen shellfish
  • Fresh and frozen fish

Fresh Milk and Cream

The Fresh Milk and Cream category includes:

  • Fresh whole milk
  • Other fresh milk and cream

Butter

The Butter category includes: Butter

Cheese and Other Dairy

The Cheese and Other Dairy category includes:

  • Cheese
  • Other dairy products

Margarine

The Margarine category includes:, includes: Margarine


Food Away From Home

The Food Away From Home category includes:

  • Lunch
  • Dinner
  • Snacks and non alcoholic beverages
  • Breakfast and brunch

Beer and Ale Away From Home

The Beer and Ale Away From Home category includes:

  • Beer and ale away from home

Wine Away From Home

The Wine Away From Home category includes:

  • Wine away from home

Other Alcoholic Beverages Away From Home

The Other Alcoholic Beverages Away From Home category includes:

  • Other Alcoholic beverages away from home

Housing Expenditures

Soaps, Detergents and Cleaners

The Soaps, Detergents and Cleaners category includes:

  • Soaps and detergents
  • Other laundry and cleaning products

Other nonfood grocery

The Other nonfood grocery category includes:

  • Miscellaneous household products
  • Lawn and garden supplies

Fresh Flowers or Potted Plants

The Fresh Flowers or Potted Plants category includes: Fresh flowers or potted plants

Microwave ovens

The Microwave ovens category includes:

  • Microwave stove or oven

Furnishings and Equipment

Washing Machines and Dryers

The Washing Machines and Dryers category includes:

  • Clothes washer
  • Clothes dryer

Kitchen and Other Appliances

The Kitchen and Other Appliances category includes:

  • Electric stove or oven
  • Gas stove or oven
  • Other stove or oven
  • Built-in dishwasher
  • Portable dishwasher
  • Garbage disposal
  • Range hood
  • Combined major appliance

Electric Kitchen Appliances

The Electric Kitchen Appliances category includes:

  • Small electrical kitchen appliances

Vacuum Cleaners

The Vacuum Cleaners category includes: Electric floor cleaning equipment

Other Household Appliances

The Other Household Appliances category includes:

  • Smoke alarms and detectors
  • Other household appliances
  • Sewing machines
  • Window air conditioners
  • Portable cooling and heating equipment

Living and Dining Room Furniture

The Living and Dining Room Furniture category includes:

  • Sofas
  • Living room chairs
  • Living room tables
  • Living room furniture combinations
  • All dining room and kitchen furniture
  • Combined furniture expenses

Bedroom Furniture

The Bedroom Furniture category includes:

  • Mattresses and springs
  • Other bedroom furniture
  • Bedroom furniture combinations

Infants Furniture

The Infants Furniture category includes:

  • Infants furniture
  • Infants equipment

Outdoor Furniture and Equipment

The Outdoor Furniture and Equipment category includes:

  • Patio, porch or outdoor furniture
  • Outdoor equipment

Other Furniture

The Other Furniture category includes:

  • Modular wall units, shelves or cabinets
  • Other living room, family or rec-room furniture including desks

All office furniture for home use

Carpeting and Rugs

The Carpeting and Rugs category includes:

  • Installed wall-to-wall carpeting (original carpeting)
  • Non-installed wall-to-wall carpeting (original carpeting)
  • Installed wall-to-wall carpeting (replacement carpeting)
  • Non-installed wall-to-wall carpeting (replacement carpeting)
  • Carpet squares
  • Room-size rugs and other non-permanent floor coverings

Clocks, Lighting and Home Accessories

The Clocks, Lighting and Home Accessories category includes:

  • Clocks
  • Lamps, and other lighting fixtures
  • Other household decorative items

Storage Items

The Storage Items category includes:

  • Storage items

Leather and Travel Goods

The category includes:

  • The Leather and Travel Goods
  • Travel items

Plastic Dinnerware

The Plastic Dinnerware category includes:

  • Plastic dinnerware

China and Other Dinnerware

The China and Other Dinnerware category includes:

  • China and other dinnerware

Flatware and Serving Pieces

The Flatware and Serving Pieces category includes:

  • Stainless, silver, and other flatware
  • Silver serving pieces
  • Serving pieces other than silver

Glassware

The Glassware category includes:

  • Glassware

Cookware (non-electric)

The Cookware (non-electric) category includes:

  • Non-electric cookware

Window and Furniture Coverings

The Window and Furniture Coverings category includes:

  • Slipcovers, decorative pillows and cushions
  • Curtains and drapes
  • Venetian blinds, window shades, other window coverings

Textiles, Bedroom Linens

The Textiles, Bedroom Linens category includes:

  • Bedroom linens

Textiles, Other Linens

The Textiles, Other Linens category includes:

  • Bathroom linens
  • Kitchen and dining room linens
  • Other linens
  • Combined linens

Refrigerators and Freezers

The Refrigerators and Freezers category includes:

  • Refrigerator
  • Home-freezer

Stationery and Giftwrap

The Stationery and Giftwrap category includes:

  • Stationery, giftwrap, etc.

Sewing Materials: Home Furnishings

The Sewing Materials: Home Furnishings category includes:

  • Sewing materials for slipcovers, curtains, other home handiwork

Sewing Materials: Clothing

The Sewing Materials: Clothing category includes:

  • Sewing materials for making clothing
  • Sewing notions
  • Other sewing materials
  • Combined sewing materials

Telephone Equipment

The Telephone Equipment category includes:

  • Telephones and accessories
  • Telephone answering devices

Home Office Equipment

The Home Office Equipment category includes:

  • Calculators
  • Typewriters and other office machines for nonbusiness use

Gardening

The Gardening services category includes:

  • Gardening or lawn care services

Apparel and Services

Men's suits, coats and jackets

The Men's suits, coats and jackets category includes:

  • Coats, jackets, furs (Males 16+)
  • Sport coats and tailored jackets (Males 16+)
  • Suits (Males 16+)
  • Vests (Males 16+)

Men's Sweaters

The Men's Sweaters category includes: Sweaters and sweater sets (Males 16+)

Men's Trousers, Slacks and Shorts

The Men's Trousers, Slacks and Shorts category includes: Trousers, slacks, jeans and dungarees (Males 16+)

Men's Shirts

The Men's Shirts category includes: Shirts, blouses and tops (Males 16+)

Men's Underwear and Nightwear

The Men's Underwear and Nightwear category includes:

  • Undergarments (Males 16+)
  • Nightwear and loungewear (Males 16+)

Mens' Socks

The Mens' Socks category includes: Hosiery (Males 16+)

Men's Accessories

The Men's Accessories category includes: Accessories (Males 16+)

Men's Active Sportswear

The Men's Active Sportswear category includes: Active sportswear (Males 16+) Shorts and short sets (Males 16+)

Men's Other Clothing

The Men's Other Clothing category includes: Uniforms (for which not reimbursed) (Males 16+) Other clothing (Males 16+)

Men's Footwear

The Men's Footwear category includes: Footwear (Males 16+)

Boys' Jackets, Coats, Suits

The Boys' Jackets, Coats, Suits category includes:

  • Coats, jackets, furs (Males 2-15)
  • Sport coats and tailored jackets (Males 2-15)
  • Suits (Males 2-15)
  • Vests (Males 2-15)

Boys' Sweaters

The Boys' Sweaters category includes:

  • Sweaters and sweater sets (Males 2-15)

Boys' Pants and Shorts

The Boys' Pants and Shorts category includes:

  • Trousers, slacks, jeans and dungarees (Males 2-15)
  • Shorts and short sets (Males 2-15)

Boys' Shirts

The Boys' Shirts category includes: Shirts, blouses and tops (Males 2-15)

Boys' Underwear and Nightwear

The Boys' Underwear and Nightwear category includes: Undergarments (Males 2-15) Nightwear and loungewear (Males 2-15)

Boys' Socks

The Boys' Socks category includes:

  • Hosiery (Males 2-15)
  • Accessories (Males 2-15)

Boys' Active Sportswear

The Boys' Active Sportswear category includes: Active sportswear (Males 2-15)

Boys' Other Clothing

The Boys' Other Clothing category includes:

  • Uniforms (for which not reimbursed) (Males 2-15)
  • Other clothing (Males 2-15)

Boys' Footwear

The Boys' Footwear category includes: Footwear (Males 2-15)

Women's Suits and Coats

The Women's Suits and Coats category includes: Coats, jackets, furs (Females 16+) Sport coats and tailored jackets (Females 16+) Suits (Females 16+)

Women's Sweaters

The Women's Sweaters category includes: Vests (Females 16+) Sweaters and sweater sets (Females 16+)

Women's Slacks

The Women's Slacks category includes: Trousers, slacks, jeans and dungarees (Females 16+)

Women's Dresses

The Women's Dresses category includes: Dresses (Females 16+)

Women's Skirts

The Women's Skirts category includes:

  • Skirts and culottes (Females 16+)
  • Shorts and short sets (Females 16+)

Women's Blouses and Shirts

The Women's Blouses and Shirts category includes: Shirts, blouses and tops (Females 16+)

Women's Underwear and Nightwear

The Women's Underwear and Nightwear category includes:

  • Undergarments (Females 16+)
  • Nightwear and loungewear (Females 16+)

Women's Hosiery

The Women's Hosiery category includes: Hosiery (Females 16+)

Women's Accessories

The Women's Accessories category includes: Accessories (Females 16+)

Women's Active Sportswear

The Women's Active Sportswear category includes: Active sportswear (Females 16+)

Women's Other Clothing

The Women's Other Clothing category includes: Uniforms (for which not reimbursed) (Females 16+) Other clothing (Females 16+)

Women's Footwear

The Women's Footwear category includes: Footwear (Females 16+)

Girls' Jackets, Coats and Suits

The Girls' Jackets, Coats and Suits category includes:

  • Coats, jackets, furs (Females 2-15)
  • Sport coats and tailored jackets (Females 2-15)
  • Suits (Females 2-15)

Girls' Sweaters

The Girls' Sweaters category includes:

  • Vests (Females 2-15)
  • Sweaters and sweater sets (Females 2-15)

Girls' Slacks and Shorts

The Girls' Slacks and Shorts category includes: Trousers, slacks, jeans and dungarees (Females 2-15) Shorts and short sets (Females 2-15)

Girls' Dresses and Skirts

The Girls' Dresses and Skirts category includes: Dresses (Females 2-15) Skirts and culottes (Females 2-15)

Girls' Blouses and Shirts

The Girls' Blouses and Shirts category includes: Shirts, blouses and tops (Females 2-15)

Girls' Underwear and Nightwear

The Girls' Underwear and Nightwear category includes: Undergarments (Females 2-15) Nightwear and loungewear (Females 2-15)

Girls' Hosiery

The Girls' Hosiery category includes: Hosiery (Females 2-15)

Girls' Accessories

The Girls' Accessories category includes: Accessories (Females 2-15)

Girls' Active Sportswear

The Girls' Active Sportswear category includes: Active sportswear (Females 2-15)

Girls' Other Clothing

The Girls' Other Clothing category includes:

  • Uniforms (for which not reimbursed) (Females 2-15)
  • Other clothing (Females 2-15)

Girls' Footwear

The Girls' Footwear category includes:

  • Footwear (Females 2-15)

Infants' Outerwear

The Infants' Outerwear category includes:

  • Infants coats, jackets or snowsuits
  • Infants dresses and outerwear

Infants' Underwear

The Infants' Underwear category includes:

  • Infants underwear, including diapers

Infants' Sleeping Garments and Other Clothing

The Infants' Sleeping Garments and Other Clothing category includes:

  • Infants sleeping garments
  • Layettes
  • Infants accessories
  • Other infants clothing

Jewelry and Accessories

The Jewelry and Accessories category includes:

  • Watches
  • Jewelry

Cosmetics

The Cosmetics category includes:

  • Cosmetics
  • Perfume,
  • Bath preparations

Toiletries and Other Hygiene

The Toiletries and Other Hygiene category includes:

  • Hair care products
  • Non-electric articles for the hair
  • Oral hygiene products and articles
  • Shaving needs
  • Deodorant, feminine hygiene and miscellaneous personal care products
  • Electric personal care appliances

Electric Personal Care Appliances

The Electric Personal Care Appliances category includes:

  • Electric personal care appliances

Clothing Repair and Alteration

The Clothing Repair and Alteration category includes:

  • Repair and alteration to clothing and accessories

Laundry and Dry Cleaning (Coin-operated)

The Laundry and Dry Cleaning (Coin-operated) category includes:

  • Non-clothing items cost at coin-op laundry and dry cleaning
  • Clothing item cost at coin-op laundry and dry cleaning

Laundry and Dry Cleaning (Service)

The Laundry and Dry Cleaning (Service) category includes:

  • Non-clothing items cost at noncoin-op laundry and dry cleaning
  • Clothing item cost at noncoin-op laundry and dry cleaning

Shoe Repair

The Shoe Repair category includes:

  • Shoe repair
  • Other shoe services

Furniture Rental

The Furniture Rental category includes:

  • Cost of renting furniture during reference period

Furniture Repair

The Furniture Repair category includes:

  • Furniture repair or reupholstering

Nursery and Day Care

The Nursery and Day Care category includes:

  • Expenses for Nursery school
  • Expenses for day care centers

Transportation

Automotive Fuels

The Automotive Fuels category includes:

  • Annual expenditure on gasoline for vehicles
  • Annual expenditure on diesel fuel for vehicles

Oil

The Oil category includes:

  • Amount paid for oil (other than included with oil change)

Additives

The Additives category includes:

  • Motor coolant, antifreeze, brake fluid, transmission fluid

Tires

The Tires category includes:

  • Tires; new, used or recapped
  • Tire replacement and mounting
  • Repair to tires

Batteries

The Batteries category includes:

  • Batteries
  • Battery replacement

Accessories

The Accessories category includes:

  • Audio equipment
  • Floor mats and seatcovers
  • Other vehicle accessories

Lube and Oil Change

The Lube and Oil Change category includes:

  • Lubrication, oil change, and filters

Tune Ups

The Tune Ups category includes:

  • Motor tune-up

Brake Repairs

The Brake Repairs category includes:

  • Brake adjustment
  • Brake work, excluding brake adjustment

Front End Repairs

The Front End Repairs category includes:

  • Front end alignment, wheel balancing, and wheel rotating
  • Repair to steering or front end

Exhaust System Repairs

The Exhaust System Repairs category includes:

  • Exhaust system repairs

Clutch and Transmission Repairs

The Clutch and Transmission Repairs category includes:

  • Clutch or transmission repairs
  • Drive shaft and rear-end repair

Electrical System Repairs

The Electrical System Repairs category includes:

  • Electrical system repair

Bodywork/Painting/Glass

The Bodywork/Painting/Glass category includes:

  • Body work and painting

Motor and Carburetor Repairs

The Motor and Carburetor Repairs category includes:

  • Motor repairs and replacement

Other Equipment and Repairs

The Other Equipment and Repairs category includes:

  • Repair to cooling system
  • Shock absorber replacement
  • Any other repair work
  • Any other vehicle equipment
  • Combined miscellaneous expenses

Healthcare

Prescriptions

The Prescriptions category includes: Prescribed medicines or drugs.

Over-the-counter Drugs

The Over-the-counter Drugs category includes: Over-the-counter drugs

Health Supplies

The Health Supplies category includes: Topicals and dressings

Miscellaneous Medical

The Miscellaneous Medical Equipment category includes:

  • Rental of medical or surgical equipment
  • Combined medicine and medical supplies
  • Purchase of supportive/convalescent medical equipment
  • Purchase of medical equipment, general use

Entertainment

Theater/musical events

The Theater/musical events category includes:

  • Theater, concert, opera or other musical series, season tickets.
  • Entertainment admission fees (single admissions)

Sporting Events

The Sporting Events category includes:

  • Season tickets to sporting events
  • Spectator sports fees (single admissions)

Participant sport fees

The Participant sport fees category includes:

  • Participant sports fees (such as golf and tennis)

Recreational Lessons

The Recreational Lessons category includes:

  • Recreational lessons or other instructions

Photographic Equipment

The Photographic Equipment category includes:

  • Photographic equipment

Photographic Supplies and Processing

The Photographic Supplies and Processing category includes:

  • Cost of film during reference period
  • Cost of film processing during reference period

Toys

The Toys category includes:

  • Toys
  • Games

Hobbies

The Hobbies The category includes: Hobbies

Optical goods

The Optical goods category includes:

  • Purchase of eyeglasses or contact lenses

Newspapers

The Newspapers category includes:

  • Newspaper delivery
  • Newspaper expenses

Magazines

The Magazines category includes:

  • Magazines or periodical subscriptions
  • Magazine expenses

Books

The Books category includes:

  • Books purchased from a book club
  • Encyclopedias or other sets of reference books
  • Book expenses during reference period

General Sport Equipment

The General Sport Equipment category includes:

  • Ping pong, pool tables, other similar items
  • General sports equipment (include athletic shoes for sports)
  • Other sports, recreation and exercise equipment
  • Combined expenses for sport equipment

Health and Exercise Equipment

The Health and Exercise Equipment category includes:

  • Health and exercise equipment

Camping, hunting and fishing equipment

The Camping, hunting and fishing equipment category includes:

  • Camping equipment
  • Hunting and fishing equipment

Other Recreational Equipment

The Other Recreational Equipment category includes:

  • Winter sports equipment
  • Water sports equipment
  • Outboard motors

Bicycles

The Bicycles category includes: Bicycles

Children's Play Equipment

The Children's Play Equipment category includes:

  • Tricycles and battery powered riders
  • Playground equipment

Televisions

The Televisions category includes:

  • Color televisions, portable and table models
  • Color televisions, consoles and large screen
  • Black and white TVs, and combinations

VCRs, video cameras and players

The VCRs, video cameras and players category includes:

  • VCR, video camera, video disc player, camcorder

Radios

The Radios category includes:

  • Radio, all types

Sound Equipment

The Sound Equipment category includes:

  • Phonographs
  • Tape recorders and players
  • Sound components, component systems and CD sound systems
  • Other sound equipment

Musical Instruments

The Musical Instruments category includes:

  • Pianos and organs
  • Other musical instruments and musical accessories
  • Combined expenses for radio, TV, sound equipment

Videos, tapes and disks (purchase)

The Videos, tapes and disks (purchase) category includes:

  • Video cassettes, tapes and disks (purchase)
  • Records or tapes purchased from a club

Videos, tapes and disks (rental)

The Videos, tapes and disks (rental) category includes:

  • Video cassettes, tapes and disks (rental)

Audio CD's, records and tapes

The Audio CD's, records and tapes category includes:

  • CD's, records, needles, and tapes expenses

Computer Hardware

The Computer Hardware includes:

  • Computers, computer systems and hardware (nonbusiness use)

Computer Software

The Computer Software includes:

  • Computer software and accessories (nonbusiness use)

Video Game Hardware and Software

The Video Game Hardware and Software includes:

  • TV computer games and computer game software
  • Hand held computer games and computer board games

Personal Insurance and Pensions

  • personal insurance
  • pensions
  • retirement funds